Features of interaction of factors of social and communication activity

The purpose of the study is to determine features interaction factors social and communication activities in context modern media. It noted that audience does not trust propaganda, but trusts media, which are carriers particular propaganda. content information media analyzed through prism phenomenon reflux. its real functional capacity, pursuing interests future, reduced for present, current needs audience. have opportunity react effects, structural manipulation, processes may lead cessation supply mass distorted reality spreading society.